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The Rise and Fall of Social Media Accountants

The landscape of the accountancy industry is undergoing a significant transformation. The rise of social media and platforms like YouTube, TikTok, and Instagram has given birth to a new breed of accountants who leverage their online presence to build their practices quickly. These accountants become influencers, attracting clients and talent through engaging content and the allure of a glamorous lifestyle. However, this phenomenon comes with a dark side, as burnout, disillusionment, and the subsequent sale of practices are becoming increasingly common.

Where did the good accountants go?

Throughout my two decades in accounting, I’ve collaborated with over a thousand finance and accounting professionals. Like sprawling cities, they had their highlights, but everywhere has it’s bad bits..

What stands clear to me is that no one dives into accounting aiming to perform poorly. Each person starts with a genuine commitment to their role. However, various factors can skew this dedication over time.

Xero Migration Migraines

I’ve been knee-deep in Xero migrations for the past month, gearing up to wrap up the sixth one in just three weeks. Every migration is a unique beast—no two are alike in scope or complexity. Each demands meticulous planning and execution, with a myriad of stakeholders to consider. The challenge is immense: striking the right balance to ensure everyone sees this change as an upgrade rather than a setback. How do you tackle that? How do you make sure no one feels short changed by the switch to Xero?

Intention vs Implementation: A post-event guide

Attending events like the Digital Accountancy Show can ignite a firework display of ideas and inspirations. However, all too often, the spark fades as soon as we step back into the daily grind.

Let’s not just add pages to our notebooks; let’s write new chapters in our professional stories.

On the fence: charging for client onboarding

Imagine the scene: You’ve just secured a new client after weeks, perhaps months, of pitches, meetings, and demonstrations of your unmatched expertise. The handshake virtual or otherwise, is barely concluded before the thorny question arises: Should you charge for onboarding this new client?

The Amazon Effect: Unfair Judgement?

It’s hard not to notice the giant shadow cast by the likes of Amazon and other on-demand behemoths. These digital titans have recalibrated what “speedy service” means, and now, everyone, expects lightning-fast responses and Amazon Prime-level efficiency in all aspects of their lives, including their dealings with accountants. So, the million-dollar question (or perhaps, in our world, the million-dollar discrepancy): Are client expectations too high, or do we need to up our game?

Unengaging Engagement Letters

In the world of professional services, engagement letters and schedules of services are as foundational as the principles of double-entry bookkeeping. They delineate the scope of work, outline responsibilities, and establish the legal and financial terms under which services are rendered. Yet, the necessity of these documents raises an intriguing question about the nature of the professional-client relationship: Do they enhance trust and flexibility, or do they foster a rigid, transactional relationship?

AI Assistants in Accounting

In an era where technology rapidly evolves and integrates into every fabric of business, the recent announcements by giants like QuickBooks, Sage, and Xero about integrating AI assistants into their products were meant to herald a new dawn for small businesses. At first glance, this innovation seems like a major win, promising to make information access and routine tasks more manageable for small business owners. Yet, beneath the surface of these advancements lies a significant challenge that could potentially undermine the entire endeavour.

Managing the Human Balance Sheet

Ah, accountants. The mere mention of the profession conjures images of bespectacled individuals hunched over calculators and spreadsheets, surrounded by towering stacks of paper tax returns. The layperson’s view of accountancy is often distilled into a series of stereotypes: number crunchers, tax wizards, or financial gatekeepers. But peel back the layers of ledgers and tax codes, and you’ll discover a role far more complex, interesting, and emotionally charged than its stereotype suggests.

Not Your ‘Not Your Average Accountant’

There’s a growing trend among accountants to market themselves as ‘not just your average accountant.’ It’s become such a common mantra that I wonder if the attempt to stand out has inadvertently created a new average.